“The World Is Blue” Reflection Essay

Kylee Luckett BIO 106 Dr. Harper 4/10/2012 â€Å"The World is Blue† Sylvia Earle Review and analysis by: Kylee Luckett â€Å"It is our choices†¦ that show what we truly are, far more than our abilities. † -Albus Dumbledore They say only a few will ever speak loud enough to be heard over the other seven billion voices on the planet. Today someone is shouting. Screaming off of the pages of â€Å"The World is Blue† is Sylvia Earle, National Geographic Society’s Explorer in Residence, and vast contributor to the effort to preserve the planet’s oceans.Earle’s book is not an inconvenient truth, fueled by politics and funding, but rather, by Earle’s heart for the ocean, and its unique residents. Earle explores conflict and resolution, one chapter and issue at a time. Taking Marine Wildlife: The elephant in the room Earle utilizes her chapter on fish to call the world out on the elephant in the room-overfishing. Earle discusses how at one time in history, people believed that there was an infinite amount of fish to be caught, that there would never be a day when we would see something as popular as tuna, go extinct.We are sitting on the eve of â€Å"that day. † Earle really brings out the reality of overfishing, almost mocking our early ideas of sustainable yield. â€Å".. but those pesky animals didn’t obey the rules.. So what’s wrong with the concept of sustainable yield? † (Earle) Earle makes keen note that you cannot possibly create a concept of sustainability, when you know next to nothing about the species you are supposedly â€Å"yielding†. Earle debunks the idea of a surplus in the ocean of a healthy ecosystem, stating â€Å"What APPEARS to be an overabundance to human observers is a natural insurance policy†¦ (Earle) Earle applies the same idea of questionable yield to marine mammals. She spends a fair amount of this chapter on the touchy subject that is almost alway s controversial-whaling. She lends a nod to her own initial ignorance of marine mammals in an honest confession. â€Å"I had come to regard the cats, dogs, horses, squirrels and rabbits I knew personally as individuals, but I did not think of whales the same way. † (Earle) She goes on there after, to explain her emotional experience of â€Å"meeting† a whale, and her forever changed perspective.Whaling is just the tip of the iceberg or in this case, melting glacier, for Earle. Earle shifts into the amount of marine mammals killed as â€Å"by catch†, and the epidemic that breeds within the fishing industry. What would the world think if in fact the by catch of their tuna salad was the faithful Flipper? Would they still feel safe about their claimed â€Å"dolphin safe† tuna? I recall my six year old self, carefully checking each can of tuna my mother placed in our shopping cart, seeking out that little smiling dolphin to confirm that my lunch would be free of dolphin massacre.So much has changed since those would be conservation efforts. Earle does not forget to mention the smaller, less thought of creatures-the shellfish. Earle opens her chapter with a history lesson centered on oysters, at one time in our history- she notes â€Å"†¦. they were described as hazards to navigation. † (Earle) Today, few would ever say abundant in the same sentence as oysters. Earle pay homage to the importance of the shellfish in our ocean, discussing everything from clams to my personal favorite-the octopus, whom Earle notes as a critical part of the ocean’s health.Earle closes her shellfish segment with a sentence that hits close to home. â€Å"I have decided to cease and desist, hoping that every lobster I don’t eat, will increase the chances that somewhere a lobster might live, and do what lobsters do as a part of a healthy ocean. † (Earle) With that statement, I immediately connected on a personal level to Earle. As a devout vegetarian, I too, have hopes that every animal I do not eat, will aid in the future of that species, and ultimately, our planet’s future. She lends advice however, to these dynamic and complex issues- and it is all so simple.Do not take, what you cannot replace, and do not take what you know nothing about. The world is a vampire- sent to drain. Earle’s second major concept of her book is the relentless greed of the human race. Through pollution, ignorance, and pillaging of all resources, the human race has become that of a vampire species, feeding off of the seductive lure of power, money, and claim that our planet’s oceans bring. A particular lipstick wearing, wolf hunting politician made a statement that is becoming unanimous with most of America today- â€Å"Drill baby, drill. For the unknowing, that is Sarah Palin, a woman who agrees with offshore, and in some cases, onshore drilling. The topic of oil is sensitive. Do you drill in former wildlife and marine reserves to avoid wars with your supplying companies? Most of America, even the left minded Barak Obama was nodding to the idea of on and offshore drilling in the United States’ backyard. The steadily rising price of fuel and oil are making more Americans nod yes, than ever before. Earle is shaking her head no. largely because the action occurs underwater, out of the public view, little attention has focused on what actually happens on the ocean floor where drilling takes place, or what creatures are displaced by the thousands of miles of pipeline laced across the bottom†¦Ã¢â‚¬  (Earle)Despite my serious vendetta against Sarah Palin, I myself, had not actually considered the impact of pipelines on the ocean floor, I was always more focused on oil spills and the tragedies which take place thereafter. Earle does make serious mention of oil spills, reliving the Exxon Valdez casualty that permanently damaged the Alaskan shoreline.The book even features the text of Earle’s testimony before Congress on the recent oil spill in the Gulf of Mexico. It is not the spills, the pipelines, or the seeping of the oil that sets a tic for Earle†¦ it’s the use of the oil itself. The subject everyone has heard about, even if they didn’t want to. It doesn’t take Al Gore to make one think or hear about climate change. The 1950’s were a time for poodle skirts, milkshakes, and good old fashion family values, along with cigarettes, seat beltless cars, and DDT. My point is it should not stun anyone that emissions are impacting the planet in a â€Å"negative† way.Earle seems to feel the same. â€Å"Civilization currently thrives on oil based economies, and is continuing to do so despite herculean efforts to move away from fuels that pollute the planet today and will potentially shorten the number of tomorrows our species will have. † (Earle) Sylvia Earle is not an extreme leftist; she is an educated woman who has worked beside oil engineer leaders, government officials, and offshore experts. I believe it is these credentials that make her so magnetic, and tune readers’ thoughts to her direction. Her powerhouse chapter on oil has n Achilles’ heel, her lack of insight on solution. It is not as though she has an answer and it is not as if she is not willing to share, it is that no one has a surefire way to reroute the flight of emissions. This chapter, though mind-blowingly effective, still has an unfinished climax, much like our planet. Uneducated or Unwilling to learn? Earle is consistently using the same explanation throughout her book as to why individuals are not taking more action. In every chapter, she highlights examples of attitudes and expressions from people associated to the topic.Earle’s book is one of the tools our society now has to combat the epidemic of the uneducated on the subject of anthropogenic damage to nature. There is not a single environmental ist who at one time did not face the reality transition of a need for change. The issue is entirely complex and tedious because alongside the uneducated, are the unwilling. There has been an outward cry on the subject of climate change from Christians, denouncing it as political corruption, or that climate change is merely an effect listed in the book of Revelations.Earle does not seem to let the major issue of uneducated and unwilling affect her view on the future. She positively lists the strides being made to better understand the ocean. In Earle’s closing chapters, it is as if she is taking the reader by the hand, and showing how we can all make a difference. I found Earle’s book to be stirring. I have definitely become something of a cheerleader for Earle after reading this book. As a woman pursuing conservation science as a career, I found Earle to be a keen example of what one person can do in their field that can change the thoughts of others worldwide.Earle to ok her opportunity as an author, and produced an extraordinary document that covers every issue associated with the ocean and humans, but goes a step beyond outlining what’s wrong. Earle uniquely includes what is right, and what is currently being done to change the course of the future. I have read several books on environmental issues, and none have so effectively utilized the opportunity to educate and motivate individuals like Earle has done in her book. Earle has motivated me to keep fighting the good fight. I often struggle over if my work with polar bears ill ever be worth anything, and Earle’s book was the push I needed to continue on. Even if I do not know the outcome, at least I can say, I have made the effort in my lifetime to try. Earle sets a standard for each reader, to simply make choices in favor of the planet, and its oceans. We may not all have the ability to write books, give speeches, or work directly alongside the ocean, but we all have choices we can make to better our tomorrow. We are living in a time of great uncertainty, and are all faced with a forked road ahead of us.One leads us to certain extinction, the other to opportunity to at least try to change for the better. The world is blue today, but what will it look like tomorrow? What will our children see when they look to the sea? The answer lies entirely on our willingness to change. Will we be the generation who turned the course of the planet around? Or will we be the generation who had the opportunity and denied our own species, and so many others a future? Works Cited Earle, Sylvia A. The World is Blue. Washington DC: National Geographic, 2009.

Maps in Your Mind Essay

Reasons for Tolman to carry out the study were to demonstrate that complex internal cognitive activity could be studied in rats, not only in humans, and that these mental processes could be studied without the necessity of observing them directly. The theoretical propositions which this research is based on were two 2 modifications to the prevailing view that Tolman proposed. One was that the true nature and complexity of learning could not be fully understood without an examination of the internal mental processes that accompany the observable stimuli and responses. The second was that even though internal cognitive processes could not be directly observed, they could be objectively and scientifically inferred from observable behavior. The method Tolman used were two studies which clearly demonstra6ted his theoretical propositions. The first was called â€Å"The Latent Learning† experiment, where rats were divided into 3 groups. The first of the 3 groups was Group C, control group, which was exposed to a complex maze using the standard procedure of one run through the maze each day with a food reward at the end of the maze. Second was Group N, received no reward, which was exposed to the maze for the same amount of time each day but found no food and received no reward for any behavior in the maze. Last was Group D, received a delayed reward, which was treated exactly like group N for the first 10 days of the study, but then on day 11 and the remainder of the experiment found food at the end of the maze. The results to the first study were that the rats in groups N and D did not learn much of anything about the maze when they were not receiving any reward for running through the maze. Group C rats learned the maze to near-perfection in about two weeks. But rats in Group D had found out a reason to run the maze and that was food. They had learned the maze in about 3 days (day 11 to day 13). The only possible explanation for these findings was that during those 10 days when the rats were wandering around in the maze, they were learning much more about the maze than they were showing. Tolman explained â€Å"Once they knew they were to get food, they demonstrated that during the preceding non-reward trials, they had learned where many of the blinds were. They had been building up a map and could utilize it as soon as they were motivated to do so.† Now the second study was called â€Å"Spatial Orientation† experiment. This experiment was designed to show that rats trained in a maze actually know the location of the food reward relative to their starting position even if the elements of the maze are changed, or even removed. First rats learned to run the simple maze, where they entered the maze at the start, then run across a round table and into the path leading to the food at the end. This was a relatively simple maze and no problem for the rats and learned it to near perfection in 12 trials. The maze was changed into a sunburst pattern, now when the rats tried their usual rout they found it blocked and returned to the round table. There the rats had a choice of 12 possible alternate paths to try to get to where the food had been in the previous maze. Results for the second study showed that the rats had frequently chose path 6, which ran about 4 inches from where the food had been placed in the previous maze. Here, Tolman was expanding his theory beyond the notion that rats, and potentially other organisms including humans, produce cognitive maps of the route from point A to point Z. He was demonstrating that the maps that are produced are not mere strip maps represented as A to B to C and so on, to Z, but are much broader, comprehensive or conceptual maps that give organisms a cognitive lay of the land. The significance of Tolman’s study was that Tolman theorized that comprehensive maps of our social environment are advantageous to humans, while narrow; strip like maps can lead to negative human conditions such as mental illness or prejudice and discrimination. His reasoning was based on findings related to the studies described earlier indicating that when rats were over motivated or over frustrated they tended to develop very narrow maps and were less likely to acquire the comprehensive cognitive mapping skills of the rats described in his studies.

Personal Statement: M.A. in Graphic Design Communication Essay

I believe I am more than qualified to be considered for admission in the school’s Masters in Graphic Design Communication program as I possess the needed knowledge, skills, experience, and most of all, attitude, which would allow me to become successful in the field. I graduated with a bachelor’s degree in Graph Design Communication and received my M. A. certificate in Marketing in 2008. Basically, I consider these as two of the most important accomplishments in my life as they have enabled me to fully utilize my skills and made me grow as an artist. I consider Graphic Design Communication as my bread and butter because it allows me freely express my inner feelings and thoughts and in the process, showcase my talents. I have always been the type of person who has always shown the willingness to express myself and I believe that the best way to do so is through the various activities I perform in my course. I also find little difficulty in adapting to the challenges presented to me because I have always shown superb creativity and confidence in everything that I do. As a student in Graphic Design Communication, I can honestly say that I performed very well and showed that I deserve to be in that course. I always ensured that I prioritize my education above anything else because I know that it will serve as an important foundation for my future. I developed good study habits while at the same time allocating enough time for my family and other activities that fostered my growth as a person. I was also very active in extracurricular activities in school, particularly those that involved the arts because I realized that as a student and a budding artist, I cannot learn everything in the classroom and I must seek other sources of knowledge and information. I consider those extracurricular activities as an excellent ground for me to hone my skills and talents which I would no doubt be able to put into good use in the future. On the other hand, my experience in the field of marketing has allowed me to incorporate my skills in graphic design communication in the advertising and selling of products and goods. The field also helped me further develop myself as an artist and provided me with a renewed sense of creativity. However, I believe that what sets me apart from the others is my enthusiasm in the field of graphic design communication and the arts in general. I have always had the passion for art and design and I constantly update myself with latest information and trends in the field. I am basically the type of person who constantly seeks to learn new things and lessons as this would contribute to my over-all growth. Furthermore, I am also the type of person who has high standards in most aspects of my life. In school, I always made sure that I maintained good grades. As an artist, I constantly review and assess my work because I want to ensure that my finished product or piece is of the highest quality. In other words, throughout my entire life, I have never settled for mediocrity nor have I ever accepted results that are below standards. This attitude of mine generally enabled me to become a person who constantly seeks self-improvement. Most of all, I believe I would carry this attitude with me as I seek higher education. In short, my array of skills and talents, my vast knowledge, my positive attitude towards life, and most of all, my passion for my course would not doubt enable me to make an impact on the field of Graphics Design Communication. If I am fortunate and blessed enough to accepted, I would utilize all my skills and work very hard so that in the future, I can become a versatile, well-rounded, and highly competent professional in my field.

Christian and Islamic art Essay Example | Topics and Well Written Essays - 750 words

Christian and Islamic art - Essay Example Though the traditions that make up the techniques and philosophy of Islamic artworks are derived from Islamic ideas, works categorised as Islamic art are not necessarily religious in their use or significance; it is often the case that the themes of these works are entirely secular in nature. CHRISTIAN ART is art that spans many segments of Christianity. For each religious sect, art mediums, style, and representations change; however, the unifying theme is ultimately the representation of the life and times of Jesus Christ and in some cases the Old Testament. Much of the art surviving from Europe after the fall of the Roman empire is Christian art. The religious hierarchy of the Catholic Church funded and supported production of sacred art. As a stable Western European society emerged during the Middle Ages, the Catholic Church led the way in terms of art, using its resources to commission paintings and sculptures. Christian art is found in architecture, principally in the form of churches, cathedrals, monasteries, tombs and manuscripts. Over the centuries, Christian art has had three primary purposes: Depicting the actual events of the Bible, depicting the events of the Christian life or communicating the message of Scripture in a visual form. Today’s Christian art is denoted by a combination of Biblical events and Scriptural truth. Traditional Christian art mediums include architecture, iconography, sculpture, wood carving, manuscript miniature, stained glass and oil on canvas. the Quran, or the Muslim holy book, which is written in Arabic. Another important characteristic is the covering of surfaces with patterns composed of geometric or vegetal elements. Figural imagery is also used widely in manuscript illustrations, though not in a religious context. Robert Irwin says optics, perspective, colour and geometry shed light on Islamic art, so also did astronomy and astrology. In most manuscript

Visual Arts and Film Studies Essay Example | Topics and Well Written Essays - 1000 words

Visual Arts and Film Studies - Essay Example Countries though united by the government, are often divided by religion, political parties, ethnicity and class. Unifying forces in different cultures include trade, belief in common descent and marriage. In any society, common cultural traditions also provide a basis for uniformity. This paper will examine three unifying elements of American popular culture, describing how these elements reflect concerns, interests and ideas in present-day America. One of the most significant elements of American popular culture is communication. Communication refers to the process of circular interaction, which involves a receiver, sender and message. Since Americans are intelligent and symbol making people, the messages may be conveyed either verbally or non-verbally through the use of words, either written or oral, graphs, signs, gestures, pictures, statistics and signs. Americans are versatile communicators and the contemporary American popular culture upholds the need for communication in the conveyance of ideas, views and interests. The capacity of humans to communicate changed from smoke signals to sound of drums to the Internet and TV. As dynamic beings, Americans constantly invent innovative and enhanced ways of communication in line with changing times and desires. Despite the communication symbol utilized in modern American society, a receiver and sender are often involved. Current-day Americans have dissimilar needs from those of ancient times (Storey 161). The means of communication used by Americans today reflect these differing needs. At present, Americans primary use the Internet to communicate. Technology presents a practical application of science to both industry and commerce. The cell phone is currently one of the most popular modern pieces of technology used by Americans for communication purposes. The cell phone helps with the spread of contemporary American popular culture. The invention is a form of wireless communication device, which is quite familia r to American mobile phone users. Cell phones allow communication between distant individuals thereby presents a viable tool for spreading contemporary American popular culture. Another popular element of contemporary American popular culture is football. Although football is only a game, it is presently a popular American spectator sport. For instance, on fall Saturdays, millions of people travel to and from famous college football games. Other congregations also meet in high school stadia while millions of people watch televised football. Notably, almost half of the adult population in the US watches the Super Bowl. Since football is of immense interest to Americans, it plays a significant role as a unifying cultural institution, which demands attention (Storey 116). America’s most popular sport manages to attract fans from different political, ethnic and social backgrounds and genders. The popularity of football, specifically professional football, depends precisely on the mass media, particularly TV. Football is peculiarly an American pastime despite its inherent violent nature. However, football is not popular among Americans on account of its violent nature. Notably, if football were an effective vehicle for the expression of aggression, it would have spread, like other sports, to other countries where people have similar aggressive tendencies as Americans. If the popularity of football centered primarily on a blood thirsty temperament, other bloodier sports such as boxing would be America’s national pastime. The explanation of football’s popularity in the US lies in its symbolism of various key characteristics of American life (Hassabian 82). Particularly, football is characterized by teamwork, which centers on specialization, as well

Personal reflection Essay Example | Topics and Well Written Essays - 250 words

Personal reflection - Essay Example This problem however, is not just limited to teachers, but also goes all the way from students to administrators. The negative effect of student’s freedom include hanging out in hallway inappropriately, being late in school, not doing home work, and not paying attentions in classrooms. For such things, there have punishment like calling their parents and inform them about the problems, detentions, or tardies. These punishments, however, usually fail to enact change in the student’s behavior. To educate students and teach them how to operate in the real world, educators need to teach them that their behavior has consequences. Though it is tempting to always simply blame teachers and parents for students’ failings, one cannot find a solution without recognizing that students are sometimes a problem and need to be made a part of the solution. In the readings from Haller and Strike, the teachers were universally blamed for having students so far behind – yet o nly nine students were behind in a school with very difficult circumstances. If teachers did not do their work then why were only those nine students so far behind? We need to teach these children that learning is valuable, and can be done anywhere, if you are devoted.

Marketing Strategy for Business .Marketing & Enterprise .I chose this Essay

Marketing Strategy for Business .Marketing & Enterprise .I chose this company for assignmnet(Midland News Association.Express & - Essay Example Implementation 24 7. Conclusion 24 References 24 1. Executive summary 1.1 Current Position Midland News Association (MNA Media) is the largest independent regional news company in the UK. The company is owned and operated by the Graham family of Wolverhampton. Two of its daily titles, Express & Star and the Shropshire Star, are Britain’s biggest selling regional daily newspapers, and sell more than 200,000 copies everyday. 1.2 Key issues The major concern facing Midland News Association is the generally lackluster trend in the industry. Declining demand constrained the UK newspapers industry over 2006 to 2011, and while the rate of decline is likely to slow down after 2011, forecasted demand remains bleak until 2016 ('Newspapers Industry Profile’, 2013). A lesser but still important concern is that of remaining competitive even while rival regional publications adopt innovative practices to create new products. 2. Corporate Strategy 2.1 Corporate mission/objectives The Express & Star aims to become the biggest-selling regional evening newspaper in Britain (â€Å"About Us†, 2013). Its objectives include providing its subscribers and readers with accurate and timely news on the political, business, lifestyle and social events, and articles of general interest for entertainment, through printed and online publications, in a manner that afford customers easy access. 2.2 Summary of overall position and corporate strategy Strategic pricing. Express and Star fields two types of issues every week. The midweek edition carries the regular features and while there are special interest features, overall the newpaper adopts straightforward news reporting in both its print and e-edition. MNA retained the price of the mid-week issues, but raised the price of the Weekend edition by 30 per cent. The significant price increase is justified by the higher value added and the inclusion of features such as the week-long TV guide which makes the Weekend edition r elevant for the entire week following (Cross, 2013a). Image overhaul. Recently, the Express and Star have have kept pace with competitors’ moves by matching their attempts with a corresponding strategy. Cross (2013a) reported in April a revamp by competitor Birmingham Mail of its weekend paper, Trinity Mirror, intended to boost readership. The new Saturday issue boasts a new design, combined with a launch of its e-edition, improvements to the website, and the launch of a new, part-free Friday edition of which the paper distributed 50,000 copies free throughout the city centre. To match the move Express and Star rebranded its Saturday edition as the ‘Weekend’ edition which included a new supplement featuring ‘a full weekly TV guide, lifestyle and entertainment sections, new columnists, and several puzzles and games pages. Like the Trinity Mirror, Express and Star’s Weekend edition will sell at the higher price of 60p from the previous 45p (Cross, 2013 a). Expansion into mobile publishing. The Express and Star launched in April 2013 an app for Android smartphones which is made available by Google Play online store. The app allows subscribers to view the same image as features in the printed edition.This also allows greater access of readers to MNA’s products, without necessarily being confined in time and space. 3. External and internal analysis 3.1 PESTEL Political – The UK is a democracy with a stable governance system supported by highly consistent policies

Enchanted Essay Example | Topics and Well Written Essays - 1000 words

Enchanted - Essay Example It not only spreads the feeling of joy and magic, but also makes the audience laugh at the funny situations that story creates. The movie makes the audience experience everything beautiful and funny that life has to offer. Hence, due to its fantasy world characters, colorful costumes, romantic pursuits, music and dream like story, the movie not only fulfills all the genre requirement of romantic/screwball comedy, but provides all the attributes of romantic comedy in abundance and in generous way. Definition The movie Enchanted, which is directed by Kevin Lima, not only entertains the audience with laughter and romance, but also takes them on an exotic fantasy ride. With its attributes of romance and comedy, the movie can be truly called a romantic/screwball comedy. In conventional way, screwball comedy is defined as â€Å"a distinct genre of film comedy which lampoons on the private lives of members of the upper class† (Laham 25). In earlier days, the aim behind making screwba ll comedy films was to excite the audience by â€Å"thrusting the main characters of those movies into improbable and embarrassing romantic complications which belie their status as dignified and respected members of the upper class† (Laham 25). It is clear from the definition that a screwball comedy has elements of both romance and comedy. If we go by this definition, then the movie Enchanted has all the attributes of the screwball comedy genre. Moreover, according to communication studies professor Robert Miller, the fantasy that is shown in the screwball comedy makes the audience to forget their ‘real world,’ which is usually harsh, and make them believe in the movie’s message that life should be fun (Laham 25). This opinion can be experienced completely through the movie Enchanted. The movie is not only filled with romance and comedy but is full of magical happenings and twists. One can find almost all the genre requirements of romantic/screwball comed y, like fantasy, romantic triangle, music and songs, social class conflict etc., in the movie. Romantic/screwball comedy attributes There are innumerable attributes in the movie which can be called as romantic/screwball comedy attributes. Right from the loving characters, story line, romantic base and musical theme, everything in the movie symbolizes love, joy, happiness and fantasy. However, the most important attribute of the movie is the journey of the characters from the world of fantasy to the world of reality, which is portrayed through transition of characters from animation world to the real world. Transition of characters In the movie Enchanted, some of the lead characters are shown being forced from a land in animated world (called Andalasia) to the world of ‘reality,’ the New York City. This transition has proved to be one of the most interesting attribute of a romantic/screwball comedy. The lead character of the movie, Giselle, her romantic interest Prince E dward, Nanthaniel, Pip and Queen Narissa are shown transiting from the animation world (Andalasia) to the New York City. Their efforts to keep up with the customs and manners of real world are a great delight to watch. For example, when Giselle finds herself on the Times Square after being pushed by Narissa, she creates lot of flutter on the street. Her wedding dress creates a lot of problem for her as she dashes almost everyone with her dress while walking on the foot path. This causes a lot of laughter.

News Paper summary Essay Example | Topics and Well Written Essays - 500 words

News Paper summary - Essay Example In the case of the S&P 500, analysts predicted a modest and steady growth of around 4-5%. However, the case that has been realized is one that shows a continual growth rate of up to 7% year to date; with more than half of 2014 still left to unfold. This creates a situation in which analysts further indicate that a high likelihood for retraction and negative growth exists within the market; due in part to the fact that stocks have risen too quickly and the market will find it necessary to adjust itself to the new realities at hand. The article illustrates the relevant conflict of interest that exists for many large banking/investment organizations within the current global marketplace. Even as J.P. Morgan Chase indicates that it had no direct training or supervision by its staff members to lead clients towards J.P. Morgan Chase banking solutions as compared to those of their competitors, the potential for this to take place illustrates the danger that conflict of interest has in a market that is increasingly less saturated and increasingly less diverse. This article illustrates the way in which the rise of China is being reflected within the banking and investment sector. As investors seek to hedge their bets, the desire to hold foreign currency of a rising China has come to be a hallmark of hedge fund management and wealth integration. The case of Luxemburg serves as a perfect example of how globalization and the decreasing importance of the dollar is being exhibited on the global stage. Finally, the short article concerning Herbalife details the interesting dynamic that exists between negative publicity and publicity. As one of the initial investors of Herbalife has come to view the entire firm as nothing more than a pyramid scheme, his antics to discredit the company have in fact earned the company more revenue with each petulant episode that is illustrated within

How Celebrity Endorsement effects Consumer Behavior Term Paper

How Celebrity Endorsement effects Consumer Behavior - Term Paper Example Do celebrities play a role in changing consumers’ behaviors and purchasing habits? The question remains a major mystery for us but not for the advertisers who have been using celebrities as a tool to increase the sales of companies. Celebrity endorsement has a positive impact on the sales of businesses. It is not only a useful tool to attract young consumers but celebrity endorsement is equally effective on adult male and female counterparts. This paper aims to analyze how celebrity endorsement affects the different groups and provides a number of examples to support the claims made. Children desire to eat, use and wear what is being advertised in an attractive way on television, internet and videogames. They even try to get access to that stuff which their favorite movie or video game character or athlete consumes (Taylor 2005, p. 17). They also try to consume the most popular brands to show their prestige and high living standards. Media has the power of transforming the choices and attitudes of the whole society by merely portraying things in a manner they wish to. People believe in media and somehow take inspiration from the characters on TV, actors in movies, models in magazines, authors of magazines or anchors of Radio. An estimation reveals that on average, Americans probably watch television for 1550 hours, spend approximately 1160 hours in listening to radio programs and nearly 290 hours are spent in reading newspapers, magazines and blogs (Eastman, 2003). This level of interaction with media confirms the reliance of the audience on the information provi ded on these mediums. Celebrity endorsement is one of the major techniques used by marketers to improve the brand image. It has been observed during the research that people are more willing to pay for branded products. The image of brands is largely dependent on its publicity and popularity among the consumers. People make branded objects their choice to make a better social reputation and influence other counterparts of the society (Dhar 2007, pp. 72-78). Celebrity endorsement leads to capture this type of ‘reputation conscious’ people. Celebrity endorsement helps in making the brand name popular in public. People using the products of certain brands can then easily expose their financial stability and excellent choice (Krahmer 2006). A well-known and well-advertised product or service increases the chances of its success as there is a quality conscious group which is not much concerned about the prices but is more concerned to get a high quality and reputable service or product. The rest of people who use expensive brands are trying to participate in the battle of today’s capitalist society. Whichever group is being targeted, celebrity endorsement is a tool of capturing the attention of the consumers and which successfully builds the brand name. Brand names attract people and increase the consumption of such products which are high regarded in a particular region, culture or society. Hence we may say that advertisements involving celebrities are somehow important to build brand names

Petroleum Economic and Oil field management 2013-2014 Essay - 1

Petroleum Economic and Oil field management 2013-2014 - Essay Example The above are but some of the few reasons why there has been limited adoption of energy conservation. The huge amounts of income, derived as petro-dollars, do significantly contribute to various state-entities’ economic survival (ElBaradei, 2013). This affects the limited nature of alternative energy resource development taking place globally. The continued rate of global industrialization, which necessitates increased consumption of energy resources, especially oil and natural gas has been a factor of concern because conservation would pose a threat to continued industrialization. Another important factor is that alternative energy resources, though significantly advantageous than the more prominent fossil fuels, are unfortunately very expensive to develop. In addition is the factor of global application and viability, as none of the potential alternatives can at the current contexts, be exploited effectively to warrant a change from oil and natural gas utility (Leggett, 2001). The case scenario above is further impacted by the fact that there is a hold/ control of this sector. This is mainly by global multinationals, which are majorly Western-based and capitalistic in nature. These firms, are powerful actors in the prevailing international relations, and hence contribute to the slow pace of change. This is influenced by the fact that major revenues are gained, not only by these firm-entities, but also by their mother-nations, which are all powerful actors in the global arena. Consumerism, which as a phenomenon has been founded on en masse production of goods and service provision, further fuels the need for oil utility, in the production of various crucial products. The underlying global industrial base is thus, the main driver of fossil fuel consumption; significantly influenced by the global industrial output and human advancement

Phillips International Essay Example for Free

Phillips International Essay Phillips International is exploring the possibility of reorganizing to focus more on its core health care business, Phillips Health. The company has cited two factors in support of this direction. First, the subject of health care has received more and more attention across America in recent years. Second, it has become the main area of growth for Phillips. Because Phillips has made natural supplements a profitable enterprise and Americans are becoming increasingly sceptical of the medical/drugs complex, the company may well be poised to supply a unique increasing demand in America. Positioning  Marketing gurus Jack Trout and Al Reis established the ground-breaking advertising concept of positioning. In their text Positioning: The Battle For Your Mind (McGraw Hill) they outlined what has become pretty much standard practice on Madison Ave. That is, through extensive survey and research establish the image and phrase that fits a creneaux (French for niche) within the mind of consumers. The ideas is to break down identification with a desirable product to a simple image and/or phrase that resonates with the populace. Phillips’ motto Sense and Simplicity could well be the perfect starting point to begin that positioning research. You can walk out on the street and perform your own informal survey. Ask any random working American what they would like to see in a health care system as profit-driven toward cure (as opposed to prevention) and complex as ours and nine times out of ten you will get words attempting to express one that makes sense and is simple to apply. As Phillips has grown by adopting sense and simplicity as its corporate culture and external identifying motto, it makes sense for Phillips to learn and apply the fundamentals of marketing to enhancing that winning hand. The last thing Phillips should want to do is spend vast sums on some big shot advertising firm that tries to make something wholesome and basic into something slick and trendy. It is advised as a first step that those employed within Phillips for marketing, in-house folks, read the basics texts on positioning (including the Trout/Reis) material and engage in their own surveys and research to determine how it might enhance its current marketability without radical changes. If it ain’t broke, don’t try to fix it. Should Phillips want to engage outside professionals in the future, this initial study and research will put Phillips in a knowledgeable position that will result in maximum results for the least possible cost obtained from those professionals. Proceeding in this fashion will assure Phillips re-inforces, rather than loses, its clear, stable and identifiable position in its customers’ minds, when it embarks on its launching of new companies. Transformation of Health Care  Phillips is interested in continuing to grow to the point it can contribute to, if not lead, a transformation of health care. There are two major hurdles to clear in effectuating such a transformation. The first, Phillips seems quite aware of already. Dr. Julian Whitaker put the problem very succinctly and frankly on Phillips Health’s own web links, Our health press has gotten Dangerously Dumb! Dr. Whitaker perhaps could have generalized more and been as accurate by removing health as adjective before press. Nonetheless, the result is the same. News, health and otherwise, has become so dummied down that any industry that relies on a well educated, relatively well-informed and free-thinking consumer base is fighting an uphill battle. This problem is exacerbated by the second hurdle that placed by the medical establishment and most particularly pharmaceutical manufacturers. No industry has a greater advertising budget. It is so wealthy it also constitutes the most well-heeled lobbying network in Washington and state capitals across the U.  S. The pharmaceutical industry’s plethora of immediate pain relief products (both physical and mental pain) for already existing maladies requires the least understanding on the part of its potential consumers to create want. Therefore their billions in advertising fits hand-in-glove with the short attention span, and dummied down nature, of conventional, modern media. Phillips has experienced some success in clearing those hurdles by way of offering a number of its own more educated health publications. Yet, there is an existing vehicle that Phillips might explore to exponentially increase the reach of it message. That is the alternative media field. There are literally tens of thousands of independent, and in most cases, small local newspapers across America. They have increased in number coincident with the increase of the consolidation of traditional media by corporate take-over. Before Phillips dismisses the idea as an invitation to go counter-culture, it ought to consider four factors. First, alternative is a term that has become increasingly mainstream. Certainly, during the sixties and seventies alternative was easily positioned with counter-culture. But since the eighties and into the new millenium the adjectival alternative has commonly been linked with such mainstream media as country music, comedy, mathematics, education, foods, radio and a host of other American activities and pasttimes. In seeming irony, even ultra conservative talk radio hosts refer to themselves as alternative news. Second, the readership of alternative news publications are predominantly free thinkers; just the population who would be open to purchasing the types of health care products Phillips offers. Third, alternative news outlets are extremely inexpensive to advertise in. Fourth, alternative news publications often consist of contributed material (they cannot afford to retain full time reporters) so they are generally open to news material submitted to them. Particularly, when that news offers insight not available on corporate media. Taking these four factors into consideration, Phillips may want to establish a writing unit that churns out high quality pieces on its wide array of product. The unit would establish a massive mailing list of alternative publications, in addition to straight health publications, that it regularly sends its material out to. You need not limit the work of such a reporting unit to alternative media. There are tens of thousands of local town newspapers that need material, and perhaps surprisingly are open to alternative ideas. Long Term In the long-term, there are other potentially effective avenues of exploration to consider in creating a the transformation of health care. It is recommended Phillips conduct two studies in particular. Only a couple decades ago Chiropractors were widely considered quacks. Four decades ago the AMA and FDA were actively attempting to destroy the practice. Chiropractors, like preventative health supplement suppliers, exchange a service that when practiced responsibly has the capability to preventing serious, debilitating health conditions. Now, Chiropractors are covered on virtually all employee health insurance plans in America. Imagine if the full array of Phillips products, including those taken on a purely preventative basis, were covered in health plans, private and governmental. Ignorance, prejudice, and jealous competition are the only factors in the path of that reality. It is recommended Phillips study the history of Chiropractors to see how this health practice went from outlaw to mainstream in such a short period of time. There may be a number of lessons learned in terms of making a greater number of your products eligible for government support. The second recommended study is of the physical fitness industry. While Phillips Health’s webpage shows an effort to engage the health field generally, it does not show a focus on fitness. Walk into any major gym these days, and you are likely to find an adjoining supplements shop. Natural supplements are discussed regularly among regular gym-goers, and it is a common topic in fitness magazines such as Men’s Health and Men’s Journal. Increasingly, those concerned with their own physical fitness are becoming more holistic in health outlook. They are looking for healthy diets and vitamin and mineral supplements. Many are exercising in the first place because they want to attain the type of health standards many of Phillips’ products are aimed at achieving. From an outsider’s view, the watchword suggested is reinforce your gains. Isolate what you are doing that is right, and redouble that effort. Engage in expansion plans, and achieving visions for transformation, without upsetting your winning strategy.

Health and Safety in a Childcare Setting

Health and Safety in a Childcare Setting Analyse the working practices that need to be in place in the nursery setting to ensure that children are protected. In every nursery setting there should be a practiced working pattern and a setting. For example there should be practise of food hygiene, safeguarding and health and safety. These are very important because children will be on the safe side. Health and safety In this case the managers and staff should make sure that health and safety checks are carried out as required. In case of an accident failure to check equipment have serious connections. Staff and children should know which areas of the building they have access for. The general environment should be clean and safe for example, all COSHH equipment used should be kept in a locked cupboard. Food Hygiene- when giving children food, one should check the expiring dates and check the expiring dates and check the temperatures of the fridges and freezers. Adequate welfare facilities should be available for health and safety. It is important to put on protective clothes especially when you are cleaning the toilets always wear gloves. A t nursery should consider safeguarding on children. This is whereby staff should know who is going to drop and pick children, also nursery main doors should always be locked, handles should be fitted where children can't reach, and CCTV should be at the nursery always because of abuse. Staff should be trained how to give children medication. Also check the risk assessment of the provision that the safeguarding policy and plans work. The gate should always be shut, and use password to open the gate and doors. For toddlers should use small gates. Always lock the confidential information in a lockable cupboard and only management or responsibly person should have access to the keys. Confidentiality is very important. The other thing which need to be considered at nursery is food hygiene, in this case staff should check the expiring date of the food and check the temperatures of the fridge and the freezer, and always cover the food when it is open and put a date when the food has b een opened. Tinned food should be eaten and finished once they are opened. Always wash your hands before you touch food. Clean the tables before and after serving the food. As staff should know which food is suitable for each and every child (Allergy). Always clean the dishes after every meal and dry them and put them away. Fruits should be washed before you eat. Should teach children how to wash hands after visiting the toilet. Also staff should cook food properly with correct cooking temperature. With all these aspects I think the nursery will run smoothly. 2. Explain the various health and safety requirements that are necessary for children attending the setting and describe the ways in which these health and safety requirements need to be adopted to cater for differing age groups. Health and safety in the nursery environment requires adoption for each different age groups of children that are catered for. In the nursery staff should be very careful with sharp objects like knives, forks and razor blades, because these objects can harm children. Therefore should always put them away as soon as you finish using them. Toys should be put back in their irrespective boxes, some toys are sharp so as staff you must be there to keep an eye when children are playing with toys. Select toys which are suitable to each age group. All substances should be locked up in the cupboards. COSHH control of substance hazardous to health. What might you see in the nursery covered by COSHH is cleaning equipment, chemical sharp objects. Make sure children are supervised when they are doing activities. Staff should clean the floors using chemicals which are not dangerous, but should use like Dettol and antibacterial cream. Make sure the floor is dry enough so that children won't fal l down. After serving the food take away knives and out them were they cannot reach. When sharpening the pencils staff should be very careful because some children can be affected with the dust which comes from the pencils. Make sure all plug sockets are covered because when children touched they will be in danger. Windows should be secured because children will be tempted to climb through them. Kitchen and office areas should have safety gates which remain locked to prevent access to dangerous areas. Doors should contain filled safety guards to prevent children from trapping their fingers. With toys always lock the boxes and cupboards should close the toilet and bathroom doors. 3. Evaluate the procedures required to cover good hygiene and explain how this should be implemented in the nursery setting. This can be presented within a table. There are many procedures required to cover good and hygiene of which am going to write some of them in form of a table. Good hygiene How to implement Washing hands before or after food Make sure sinks are reachable by children Washing hands after visiting the toilet. Flush the toilet after you use it. Toilets and chambers should be of small size , so that children will be able to reach Children should dry their hands after using the toilet. There should be paper towels in the bathroom always. Disposal of nappies and waste Make sure there is correct bins to dispose them eg waste yellow lockable bins. Cleaning or clearing of plates after eating Reachable tables for children Always wash hands before preparing food using soap Make sure the children are prompted to do this by teachers Wash fruits before you eat Make sure the teachers teach children about hygiene and prompt them to do so. Clean the floors Use correct mops to clean floors like blue mops for corridors, green mops for kitchen and red mops for bathrooms. Cut the meat and the vegetables on boards Use the right boards e.g. for meat use red board, for vegetables use green boards. Bread use white board. Cleaning the wounds Make sure teachers follow the proper and correct first aid rules and all the accidents are recorded in the accident book. Making the mattress and beds for children Make sure the use clean linen and make sure that all spoiled linen are washed correctly like separated from non spoiled lined and correct washing temperature like Sluice program in the washing machine. 4. Identify and describe what should be included in a first aid kit for a nursery and discuss why paediatric first aid training for nursery staff is important In every nursery there should be a first aid kit , in the kit it includes 20 adhesive dressings, plasters in assorted sizes, six medium sterile ,two large sterile dressing , one sterile eye pod, six triangular bandages, six safety pins, disposable gloves , two roller bandages , a pair of scissors, alcohol-free wound cleansing wipes , adhesive tape, plastic face shield or pocket mask, notepad and pencil alcohol gel, other useful items blankets survival bag, torch whistle warning triangle and high visibility jacket to keep in the nursery. We should have these things in the nurseries because it will help the staff to cater for the first aid needs of the children attending the nursery before they go to hospital for example when children had wounds staff should use gauze pads as swabs to clean around wounds. Use adhesive tape to secure dressings or the loose ends of bandages, staff should notice that if the children are allergic to the adhesive tape can use a hypoallergenic tape. Always wear gloves whenever you dress wounds or when you handle body fluids or other waste materials, use latex-free gloves because some people are allergic to latex. The gloves are necessary for staff to wear when you are dealing with any body fluids; this is to control the cross contamination and good hygiene. Bandages are used to give support to injured joint secure dressings in place maintain pressure on wounds and limit swelling. Pins and clips are used to secure the ends of bandages.They are some useful items which include kitchen film or clean plastic bags can be used to dress burns and scalds. Non-stick dressings can be kept for larger wounds, keep alcohol, gel to clean your hands when no water is available. To prevent cold injuries always wrap on ice pack in a cloth do not leave it on for more than 10 minutes. Scissors should be used to cut bandages. It is important for staff to be first aid trained for the need to know exactly what to do in an emergency whether they are alone or with other members of the staff. So by staff undertaking paediatric first aid course they will have a peace of mind of knowing that they have the knowledge and skills to tackle a medical emergency. Staff who have had first aid training are trained how to attend to children when they collapsed or when they cut themselves using sharp objects. Also staff will be trained how to cope with stressful and physically demanding procedures. First aid certificates should be renewed every 3 years. From the completion date of the previous qualification . In nursery setting paediatric first aid qualification satisfies ousted requirements. First aid certificates are required to be checked by Ofsted during an inspection and will need to be produced for all trained first aiders.

The Emergence of Capitalist Economy In Russia :: essays papers

The Emergence of Capitalist Economy In Russia I. Introduction: A Newfound Freedom Imagine you are a high school student just about to graduate. You are about to leave your parents, who have directed your actions for your entire life. However, you have never had to make your own decisions, and are having trouble handling your new situation. Now imagine that on a larger scale. An entire nation released from the control of its "parents" with no idea how to use its newfound freedom. The Russian Federation is only a shell of its former glory as the U.S.S.R. because it had to withstand just such a change. The "high school student", a socialist market in which the government makes all the rules, recently was overhauled. The new economic condition in Russia is a free market. However, the people had no experience in handling the independence that they acquired as the capitalist market was established. It had been a long hard journey to get where they were, and now a longer, harder journey is beginning - the journey into capitalism. II. The Beginnings of Socialism Russia did not exist as a nation just seven years ago. It was formed from the ruins of a greater nation. Russia's current troubles are based on problems it found, or created, during the years it operated under socialism. This theory, which proposes equality and the means of achieving it, has been scorned by the Western world. One must wonder why such a grand conception has failed. A. Karl Marx and the Communist Manifesto By far, the most important document in the development of socialism was The Communist Manifesto, written by Karl Marx and Frederik Engels in 1848. (Berki) This document was published as a reply to politicians who would accuse their opponents of being Communist for the sake of scaring the public. (Marx) Marx's Manifesto was the driving force behind socialism and Communism in Russia. In it, he described the fall of capitalism at the hands of the working classes. (Berki) The following paragraphs are excerpts from that work. "The history of all hitherto existing society is the history of class struggles. Freeman and slave, patrician and

Dual-Career Marriages :: Working Feminism Essays

The decision of married women to diligently pursue a career comparable to their husbands has redefined traditional spousal roles forever. Dual-career couples are increasing in number constantly, as more and more women decide that they want to accomplish ambitions they have created for themselves before, if not instead of, living out the traditional woman's role of wife and mother. These marriages pose an amazing challenge to gender role customs, with dramatically different priorities and means of cooperation than ever considered (or rather, recognized) before now. These husbands and wives undermine the traditional structure of marital roles. They are concentrating more on career development than family development, seeking self-sufficiency, high achievement, better social status, and financial success. And of course, they acknowledge both positive and negative consequences of these practices. Wives' high career commitment The modern career woman's high degree of commitment to her career in the 1990s may be one of the most problematic factors concerning marital satisfaction of both husbands and wives. While the workforce has finally accepted the position of women as interchangeable with that of a man, the same transition still has yet to occur completely and successfully in the household. The dissatisfaction of working wives tends to be a consequence of their expanding, instead of redefined, responsibilities and role as a result of their demanding career. In contrast, husbands' marital dissatisfaction often results from the fact that she is less available for him, to accommodate him, because she does not have the time. Nonetheless, some career women are readily admitting to their husbands that their work comes first. Another apparent consequence of wives' high career commitment is the increasingly limited amount of children in the dual-career marriages of young couples. L.J. Beckman's (1978) work showed that working women considered parenting and a career as conflicting, if not competing roles.1 Rosanna Hertz's study (1987) of corporate career couples explains that employers' expectations of career-devoted employees are still based on the assumption that the employee is a man, and constructed around male social roles and experience. His (or her) devotion to the needs of the company are regarded as his/her investment in the corporation, in turn, meriting investment in them by the company (e.g. promotion, salary increase, more flexible management, etc.). When career-oriented women desire to have and care for children in a traditional manner (such as taking time off while the children are young) rather than following the stereotype male career pattern, it is often interpreted as disinvesting in the corporation.

Experiences of Youth in Nazi Germany 1933-1945 Essay -- World War 2 WW

Young people in Nazi Germany during the period between 1933 and 1945 had many different experiences according to the category of society in which they fell. This was determined by Nazi ideology regarding the supreme importance of maintaining the purity of the Aryan master race. All other ethnic groups were regarded as inferior, and this policy was pursued through force, propaganda and education. Jewish children, Hitler Youth, Swing Kids, and the disabled had very diverse treatment under Hitler's rule. They all had differing experiences due to Hitler's belief in the master race. The reason for these different experiences is Nazi ideology. Hitler's entire philosophy was based on a racist view of humanity. He believed that the Aryans must struggle against the Jews and defeat them, or be destroyed themselves, ?Those who want to live, let them fight and those who do not want to fight in this world of eternal struggle do not deserve to live.? Some youth groups fitted Hitler?s ideal German, but some did not, and that is the reason why they suffered such brutal experiences. Jewish youth in Nazi Germany suffered greatly after January 1933 when the Nazis came into power. Some rich Jewish families could afford to leave Germany but many could not. Hitler had made plain his hatred for Jews in Mein Kampf, ?If you cut even cautiously into such a sore, you find like a maggot in a rotting body, often dazzled by the sudden light ? a Jew.? Hitler blamed Jews for all the misfortunes that had fallen Germany. Children at schools were taught specifically anti-Semitic ideas. Jewish students were openly ridiculed by teachers and the bullying of Jews in the playground went unpunished. Hitler believed that if the Jewish children responded by not wanting ... ...asures against them included cutting their hair, sending their leaders to concentration camps and sending them back to school under close supervision. In 1942 Himmler wrote to Heydrich telling him to get stricter with the ringleaders of the Swing movement. Soon after, clubs were raided and participants were taken to camps. Himmler said, ?I cannot but see that we have taken only half measures. All ringleaders are into a concentration camp to be re-educated?detention must be 2-3 years.? In conclusion, most of the Hitler Youth fit into the category of Hitler?s ideal German. They were kept in high regard except they were worked to the extreme and if they were not good enough, they were killed off. However, the swing kids, the Jews and the disabled did not. Hitler loathed these groups and did what he could to exterminate them. This was all due to Hitler?s Nazi ideology.

Google Strategy Plan

Abstract Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012).As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and adv ertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development.The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered. The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields. GoogleGoogle provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have mad e Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content.They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web.Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to othe r Web pages) to measure the importance of any Web page. They called their search engine â€Å"Google† and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s â€Å"Page Rank† algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design.In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. On Augu st 19, 2004 an initial public offering of about 7% of Google’s shares raised $1. 7 billion, giving Google a market capitalization of $23 billion, which fueled even more rapid development of its business (Grant, 2010, p. 341). Google is best known for their search engine on the internet, but they have been acquiring, on average, more than one company per week since 2010 (Wikipedia, 2012). Two of the major purchases made by Google have been YouTube on October 9, 2006 and Motorola Mobility on August 15, 2011 (Wikipedia, 2012). They have also purchased various other companies to build on their search engine, help improve their website and their advertisement business.Google’s quest to meet the information needs of society caused it to continually seek opportunities for accessing new information and provide it through additional media channels. Google’s quest to provide accessibility to the world’s information had taken it into new communication media (notably wireless telephony, but also radio, TV and video games) and sources of information beyond third-party web sites. These new sources of information included images, maps, academic articles, books, satellite imagery, news, patents, video, finance, and Web logs (Grant, 2010, p. 343-344). Google purchased YouTube in October 2006 for $1. 5 billion. Many writers thought since Google made a majority of its revenue from advertising, it would profit from placing video ads next to the 100 million video streams that YouTube claims users view there each month. Google, instead, kept YouTube as an independent company. Google was attempting to break into TV and radio advertising and testing the waters on the internet with YouTube seemed like a good idea that would be a cheap alternative to actually placing ads on TV. At the time of the purchase, TV advertising was the biggest ad market of all totaling $61 billion in the U. S. ompared to the Net’s $8 billion. Google executives confirmed the company bought YouTube, in part, to better position itself for getting into the business of selling traditional television advertising (Kirkpatrick, 2006). The purchase of Motorola Mobility – the spun-off phone-making wing of the original Motorola, cost Google $12. 5 billion, which is about a third of their cash reserves, as of when the purchase was made. The most obvious reason the deal was made was to give Google access to Motorola’s ability to manufacture hardware in massive numbers, something Google is painfully naive about.Google now gets access to Motorola’s design and engineering process, and this will allow it to carefully tailor both future smartphone hardware and its own Android OS software together. Making phones in-house means a Google Droid phone will likely have better battery life, slicker performance, greater reliability and fewer bugs, which is exactly what Google needed to rival Apple, with its iron-fist control over seamless integration of sof tware into custom-crafted hardware.Also, Motorola is already so huge, and long-established, it has extensive and very strong links to manufacturing partners around the world. Those relationships are now owned by Google, which means it can hone and refine them to meet future Android phone and tablet needs, which puts Google in the hardware business (Eaton, 2011). Google’s growth and capacity for innovation rested upon a management system that was unique, even by the unorthodox standards of Silicon Valley.Gary Hamel identified in the book, The Future of Management, several key features of the management system built by founders Larry Page (President of Products) and Sergey Brin (President of Technology), and their â€Å"adult supervisor† Eric Schmidt (Chairman and CEO): their hiring policy, a dramatically flat, radically decentralized organization, small, self-managing teams and rapid, low-cost experimentation. The result was a constant impetus towards creativity, innova tion and entrepreneurial initiative. Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people (Grant, 2010, p. 45-346). Google keeps lines of communication open between the top people in the organization and the workers, referred to as Googlers. This open communication allows the workers to question the decision-makers about the happenings in the company and gives them a sense of ownership of the products. Google AdWords and AdSense is a pair of Web advertising services that generate revenue. AdWords allows advertisers to submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web with one of the keywords, the ad appears on the sidebar.Google gets paid by the advertiser every time the user clicks on the ad. AdSense is similar, except instead of displaying ads on the sidebar, a webmaster can choose to integrate ads into their own site. Every tim e someone clicks on an ad on the webmaster’s site, the webmaster receives a portion of the ad revenue (Google gets the rest). With both AdWords and AdSense, Google’s strategy is to provide targeted advertising to users (Strickland, 2012). In 2011, 96% of Google’s $37. 9 billion in revenue comes from advertising (Miller, 2012).Google’s International Markets is one of the most used search engines in the world, offered in approximately 144 countries. The search engine holds around a 60% market share in the world’s search engine requests. Google holds a 10% higher market share in Europe than in the U. S. Google, Inc. has approximately twenty American based offices, thirteen offices in the Asia – Pacific region, twenty-six in Europe, three in Canada, three in Latin America and five in the Middle East. Sergey Brin, Google, Inc. ’s co-founder, stated, â€Å"Google plans to quickly expand into a wide variety of new markets.The simplicity of our user interface and the scalability of our back-end systems enables us to expand very quickly† (Bailey, Gilmore, Hrones, Mendea, Peal). Google, Inc. is swiftly becoming a noticeable global brand with approximately 70 office locations as of April 2010 in the U. S. and around the world (Bailey, Gilmore, Hrones, Mendea, Peal). Google believes it is possible to organize all the information on earth and provide it to users when needed. Google started out as a search engine and later collaborated with its various products (Kumar, 2011). SWOT AnalysisStrengthsWeaknesses -Ease of use by all users to retrieve information -Speed of the search engine -Integrate with various languages -Localized searching -Google’s products -Development supports innovation-Difficult to differentiate between real good content, good content and average content -Business manipulate the system -Just a search engine that provides information to the user -Products are not well known OpportunitiesThrea ts -Technology and increase internet usage created a revolution for information and knowledge for the common man -Major revenues from advertising Constantly involved in acquisition programs -Huge user base causes any additions to immediately become more popular than even the original idea-Faces competition from other search engines like Yahoo and Bing -Baidu and Yandex in China and Russia are market winners -User preference changing -Possible failure or take time to migrate its existing technology -Don’t lose its focus with competitors -Moving away from the search engine (Kumar, 2011) Recommendations Google is constantly acquiring new businesses and ideas that allow it to provide information the users want to them at a rapid pace.One of their newest projects is Google Glasses which is in line to compete with Facebook for the social media crowd. These augmented reality glasses would bring smartphone computing straight to your eyeballs while allowing wearers to capture photos a nd videos of the world as they see it. Google glasses will have the ability to send text messages, take phone calls and give directions making it a competitor to Apple’s iPhone. We’re constantly being told these days that sitting is killing us, and that the amount of time we spend planted in a chair, glued to computers and tablets is dangerously unhealthy.Technologies that allow mobility and engagement with the world, while still connected to the Internet are going to be attractive (Hill, 2012). As a company, Google aims high. Its ambition far exceeds Internet search and advertising. It has built a powerful network of data centers around the globe in hopes of connecting users instantly with high-resolution satellite pictures of every corner of the earth and sky; making the entire text of books available online; and becoming the leading distributor of online video through YouTube.At the same time, Google has taken its advertising system offline, as it tries to capture p ortions of large ad markets in television, radio and newspapers, investing heavily in mobile phone technology to replicate its online success in the wireless world. The company continues to be dominate in its core business, search advertising, but Google faces fierce competition from social media sites like Facebook and Twitter. Information exchanged over the social network is walled off from search engines and lucrative territory for ads (Lennihan, 2012).Google has had many inquiries from the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the European Commission (EC). The FCC fined Google $25,000 for impeding an investigation into its data collection practices. The FTC escalated its antitrust investigation of Google by hiring a prominent litigator, sending a strong signal the agency is prepared to take the case to court. The EC warned Google it must move quickly to change four business practices or face formal charges for violating European antitrus t law.The EC found, after a two-year inquiry, that Google might have abused its dominance in Internet search and advertising, giving its own products an advantage over those of others, while maintaining it offers a neutral, best-for-the-customer result (Lennihan, 2012). Having such a large share of the search and advertising market around the globe is attracting the government agencies to look into the way Google is doing business to ensure they are legitimately looking out for the best interest of the customer.The government wants to ensure Google is not giving any company an unfair advantage over any other company. Google’s future is being imagined at the company’s top-secret lab, called Google X, in an undisclosed Bay Area location. At the lab, Google is tackling a list of 100 ideas. Among them is a refrigerator that could be connected to the Internet, so it could order groceries when they ran low; a dinner plate that could post what you are eating to a social netwo rk; a robot that could go to the office while you stay home in your pajamas; or an elevator to outer space.One of the ideas – the driverless cars – may turn into a new business. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects the company’s ambition to conduct ground-breaking research and development (Lennihan, 2012). Conclusion Google has come a long way since Sergey Brin and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world.Brin and Page are still very much involved with Google’s operations (Strickland, 2012). Hiring intelligent people that fit the Google way and keeping the teams to small groups are key ingredients to keep effective teams able to get things done without too many layers. Google’s drive to remain on top of the search and advert ising industry and drive to continuously improve their products through acquisition, research and development keeps them on top of the industry. References Bailey, Gilmore, Hrones, Mendea, Peal. Google, Inc. International Strategies.Retrieved from http://www. slideshare. net/abail019/international-strategies-for-google-inc Eaton, K. (2011, August 15). Why Google Bought Motorola Mobility, And What It Means. Retrieved from http://www. fastcompany. com/1773548/google-bought-motorola- mobility-12-point-five-billion-what-it-means Google Company. (2012). Our products and services. What we do for business. Retrieved from http://www. google. com/about/company/products/ Grant, R. (2010). Contemporary Strategy Analysis. West Sussex, United Kingdom. John Wiley & Sons, Ltd. Hill, K. (2012, May 30).Google’s Competitor For Facebook Isn’t Plus. It’s Project Glass. Forbes. Retrieved from http://www. forbes. com/sites/kashmirhill/2012/05/30/googles- competitor-for-facebook-isnt- plus-its-project-glass/ Kirkpatrick, D. (2006, October 19). The real reason that Google bought YouTube? Fortune Magazine. Retrieved from http://money. cnn. com/2006/10/18/technology/fastforward_gootube. fortune/index. htm Kumar, A. (2011, June 25). Google SWOT Analysis. Retrieved from http://www. marketing91. com/google-swot-analysis/ Lennihan, M. (2012, July 19). Google Inc.New York Times. Retrieved from http://topics. nytimes. com/top/news/business/companies/google_inc/index. html Miller, M. (2012, January 23). How Google Made $37. 9 Billion in 2011. Retrieved from http://searchenginewatch. com/article/2140712/How-Google-Made-37. 9-Billion-in-2011 Strickland, J. (2012). How Google Works. Retrieved from http://entertainment. howstuffworks. com/hsw-shows/sysk-crowd-sourced-quiz. htm Wikipedia. (2012, July 23). List of acquisitions by Google. Retrieved from http://en. wikipedia. org/wiki/List_of_acquisitions_by_Google

Abortion: Notecards Essay

1) Who’s having abortions (age)? 50% of women obtaining abortions in the U.S. are younger than 25: Women aged 20-24 obtain 33% of all abortions; Teenagers obtain 17% and girls under 15 account for 1.2%. 2) Who’s having abortions (race)? While white women obtain 60% of all abortions, their abortion rate is well below that of minority women. Black women are more than 3 times as likely as white women to have an abortion, and Hispanic women are roughly 2 times as likely. See more: Defining research problem and setting objectives Essay 3) Who’s having abortions (marital status)? 66% of all abortions are performed on never-married women; Married women account for 18.4% of all abortions and divorced women obtain 9.4%. 4) Who’s having abortions (religion)? Women identifying themselves as Protestants obtain 43% of all abortions in the U.S.; Catholic women account for 27%, Jewish women account for 1.3%, and women with no religious affiliation obtain 23.7% of all abortions. 18% of all abortions are performed on women who identify themselves as â€Å"Born-again/Evangelical†. 5) Who’s having abortions (income)? Women with family incomes less than $15,000 obtain 28.7% of all abortions; Women with family incomes between $15,000 and $29,999 obtain 19.5%; Women with family incomes between $30,000 and $59,999 obtain 38.0%; Women with family incomes over $60,000 obtain 13.8%. 6) Why women have abortions 1% of all abortions occur because of rape or incest; 6% of abortions occur because of potential health problems regarding either the mother or child, and 93% of all abortions occur for social reasons (i.e. the child is unwanted or inconvenient). 7) Likelihood of abortion: An estimated 35% of all women will have at least 1 abortion by the time they are 45 years old. 47% of all abortions are performed on women who have had at least one previous abortion. 8) Abortion coverage: 67% of all abortion facilities offer at least some abortion services after the 12th week of pregnancy. 9 in 10 managed care plans routinely cover abortion or provide limited coverage. About 14% of all abortions in the United States are paid for with public funds, virtually all of which are state funds. 16 states (CA, CT, HI, ED, IL, MA , MD, MD, MN, MT, NJ, NM, NY, OR, VT, WA and WV) pay for abortions for some poor women. Facts about risks: 9) FUTURE ECTOPIC PREGNANCIES: * Studies point out that the risk of an ectopic or tubal (not in the uterus but in the tubes that lead to the uterus) ;pregnancy is 30% higher for women who have had one abortion, and up to four times higher for women with two or more abortions. * When a woman has an Ectopic pregnancy she has a 12% risk of dying in a future pregnancy. 10) PELVIC INFLAMMATORY DISEASE (PID): * 5% of women suffer PID following induced (or surgical) abortion. PID can lead to fever and infertility (not being able to get pregnant again). * There is a 23% higher risk of infection if you have an STD (Sexually Transmitted Disease). * 40% of the sexually active are suspected carriers of STDs. 11) BREAST CANCER: Reputable studies suggests that women who abort face a 50% increase in breast cancer. If the woman has a family history of breast cancer, this rate doubles with each successive abortion, if the woman is under 18 or over 30 years of age when the abortion takes place. 12) ABRUPTIO PLACENTA: Abruptio Placenta is a condition in pregnancy where the sac holding the baby (the placenta) tears away from the uterine lining. This can result in extreme and severe life-threatening bleeding. Women who have experienced abortion have a 600% increase in their risk for Abruptio Placenta in future pregnancies. 13) INFERTILITY: Infertility and sterility mean that a woman cannot get pregnant. Abortion causes sterility in 2-5% of the women who have an abortion. 14) PSYCHOLOGICAL/EMOTIONAL TRAUMA: 50% of women who have had abortions report experiencing emotional and psychological problems lasting for months or years. 15) Fact: Laws restricting teen access to abortion are coercive. Laws in 46 states and the District of Columbia allow mothers who are under 18 to place their children for adoption without involving their parents, but many of those same states require parental notification or consent before these young women can obtain abortions. 16) Fact: Each year, one million American teenagers become pregnant, and 78% of these pregnancies are unintended. Four in every five Americans begin having intercourse before age 20. Many of the youngest women in this group (70% of those age 13 or under) report having had sex forced on them. By the time they turn 20, about 40% of American women have been pregnant at least once. * Statistics: * Nearly 1 in 4 (22%) of pregnancies end in abortion * 50% of women now seeking abortion have had at least one previous abortion. * The U.S. abortion rate is among the highest of developed countries. * 51% of abortions are performed on women less than 25 years of age.

Scheduling, Resources, and Budgeting

The aspect of addressing multiproject is indeed complicated due to the numerous tasks and concerns that are associated in the general assignment. Among these complex tasks and concerns are the resources and materials needs, the time available for the multiproject, the jobs necessary for the completion of the project, and the processes involved in each respective task involved. For the effective management of these critical procedures and concerns, it is important to have a systematic plan, which involves a schedule and a reliable budget. The development of schedule organizes the time involved and the complex procedures of the project while the budgeting concern addresses the critical resources important for the project completion. Indeed, through having a project plan, the complex nature of multiproject can be properly addressed thus, achieving the desired result for the project. For the concern of the management of the resources in the project plan, budgeting and scheduling this element is necessary for the continuous operation towards the completion of the project tasks. In this aspect, the organizer must familiarize him or herself regarding the resources needed, their access towards acquiring these, and most importantly their availability. Based on these factors, the resources must be properly scheduled to the general project plan thus, developing the connection between the task involved in the project and the resources needed for these procedures. Naturally, numerous problems are likely to arise regarding the resource access and allocation in the procedural operation for multiproject such as the inavailability some of the resources, the delayed arrival of it, insufficient acquisition, unbalanced distribution, and others. To address these problems, it is important to schedule resources highlighting the amount, availability, and the period of access of the resources needed for the project. Another important concern in resource schedule is relating them to the general project plan particularly on the organization of the procedural tasks and process steps. This is critically necessary as the resources or materials are critically important for the procedural tasks wherein the latter cannot be done with the necessary materials for it. As such, the organizer of the plan must plan the access and availability of the resources taking advantage of their abundance and resorting to other channels to alleviate shortage and inavailability. Planning ahead of these negative consequences and the period when the materials are needed can ensure the continuous establishment of the project process towards its completion. On the other hand, another critical element in the project plan is the work force required for the completion of the process tasks of the multiproject. Having the resource on time is important yet, these must still be converted to what the multiproject requires through working on it. Naturally, project work requires the elements of time and manpower thus, are essential to the completion of the project. Often, these elements also become the primary hindrances in the project completion such as the inavailability of work force, the depletion of the time allowed for the project due to the complexity of each tasks. As such, outsourcing project work is indeed practical and likewise important for the successful completion of the multiproject. Outsourcing project work can be manifested in different forms depending on the nature of the external contribution and the tasks involved. Project organizer can resort to buying already made materials that tailors to the need of the project tasks thus, minimal processing is needed allowing more time for the other procedures. Outsourcing project work can likewise come in the form of having additional people to work in the project tasks to hasten its processing over its complexity. Another is utilizing the benefits offered by the sources and producers of the materials such as their delivery, their custom parts, special requests on the products and others. All of which are indeed beneficial to the project plan as each significantly contribution towards the completion of the multiproject. Indeed, outsourcing project work is both practical and beneficial to the project as this approach saves time, gives additional work force for the project tasks, and negates the adversity of complex procedures thus, it must also be considered and incorporated in the general project plan. Bibliography Chapman, James R. (1997). The Project Management Triangle. Principle Based Project Management. http://www.hyperthot.com/pm_prin2.htm. March 2, 2008. Howarth, Stanley M. (1999). A Guide to Project Management. T N Publication. ISBN-10: 0966905407.

Admission Essay for Nursing School

Education has always been a great asset in my life. It happened to be the only heritage my parents were able to give me because of their income level, but I think that it was the best thing one can give a child.Opening the gateway to the professional world, education I obtained equipped me with competitive skills and knowledge that paved the way for my career as funeral director. Today, I am once again seeking the help of education to spearhead my career and to accomplish a transition to the field of nursing that has been my long-standing dream.At this point, I have set for myself distinct goals: to obtain a Bachelor’s degree in Nursing and later continue to a Master’s course, specializing in Anesthetics, Registered Nurse Practitioner or ER/trauma.I am sure †¦ school will be the right place to achieve my career goals, considering its outstanding reputation, rigorous academic standards, and Christian aspects of the program. Together with my extensive working backgro und, I believe the school can open the doors to many fields in the healthcare industry, helping me make a serious contribution to the profession.On my part, I am willing to bring my integrity, commitment, responsibility, and a hard-working spirit to the program. Given my personal maturity and a long successful career, I have arrived at the decision to switch to nursing as a result of lengthy deliberation that led me to the conviction that this is an excellent opportunity to enrich my professional life.I realize that the program will pose a challenge to my stable life, but I also know that I am convinced that I need to accomplish the transition to nursing and willing to bear the burden. I believe that my determination is what will help me to succeed in the academic courses, and my working experience and excellent reputation will help me realize my professional aspirations later on.   

Logistics Pharmaceutical Challenges in South Africa

Logistics challenges facing pharmaceutical industries in South Africa Introduction South Africa is the most developed country in Africa and reflected from it being selected to host the 2010 soccer world cup it has resulted in an economic boost for the country. The largest service providers in South Africa are listed: * DHL * Schenker * K? hne & Nagel * Expeditor * Hellmann Safcor Panalpina * Micor * Megafreight * R? hlig Grindrod Trade challenges South Africa exports their goods mostly to Germany, Great Britain, Netherlands, Japan and the Unites states of America, and the imports list of South Africa is largely Germany as the top importing nation of South Africa then following is China, United States of America, Japan and Saudi Arabia.Transport infrastructure in African countries including South Africa is in poor conditions which causes ships in the harbours – which have insufficient infrastructure – to have to wait for a number f days before they can unload their goods . International nations who manufacture pharmaceutical goods for South Africa endure difficulties as they reach their capacity limits wasting a lot of time and slowing the supply chain.There are various challenges in South Africa and highlighted are challenges such as desert regions in the country, the high mountain ranges and rain forests in South Africa serve as challenges in the logistics supply and value chain of the country Pharmaceutical industries in perspective of complex networks in terms of manufacturers of pharmaceuticals, dispensers and distributors are rated as relatively well-developed and sufficient change has taken place from the challenges faced by the country. Challenges in the logistics perspectiveImporting goods into South Africa is made challenging because of the poor conditions the roads are that travelling is done on and another challenge is the South African ports and suppliers in terms of the distances between the two in various destinations northerly making it difficult to both drivers and transport equipment to reach their destination timely and effectively. Low standard facilities is what many of the countries border posts have and services offered are not done efficiently by officials because they do not possess the necessary skills required.With perspective of logistics fees the challenge of eliminating perversities in the calculation of logistics fees and according to PIASA the logistics fee issue remains unresolved as well as the dispensing fee on medicine. The low level/shortage of human resources is an additional concern within the pharmaceutical industry, Changes in the ordering patterns causes delivery windows to shorten. â€Å"Express logistics has always been indispensible in eliminating waste of time, money and products in the chain. † (M, Latif. Finished products and distribution manager – BE-Tabs) Therefore pharmaceutical companies need special handling and general cargo being segregated. Another challenge faced by the logistics perspective of the pharmaceutical industry is the uncertainty about the economy’s future pricing regulations which causes wholesalers to hold stock being increasingly reluctant, opting for less valued choices as well as for more frequent shipments, and in order to maintain efficiency and gather up resources to facilitate the peak of credit terms being extended means both manufacturer and service provider have to work closely together.In most pharmaceutical companies such as BE-Tabs the supply chain is kept functional to cater and meet the availability of final goods and affordability of those goods to meet expectations of the government and end-users. According to the pharmaceutical industry’s logistics it is a challenge to be overcome at all times to keep the cold chain intact for the many sensitive products in the supply chain, and just as important to maintain a viable and accurate information chain within the supply chain. Logistics Pharmaceutical Challenges in South Africa Logistics challenges facing pharmaceutical industries in South Africa Introduction South Africa is the most developed country in Africa and reflected from it being selected to host the 2010 soccer world cup it has resulted in an economic boost for the country. The largest service providers in South Africa are listed: * DHL * Schenker * K? hne & Nagel * Expeditor * Hellmann Safcor Panalpina * Micor * Megafreight * R? hlig Grindrod Trade challenges South Africa exports their goods mostly to Germany, Great Britain, Netherlands, Japan and the Unites states of America, and the imports list of South Africa is largely Germany as the top importing nation of South Africa then following is China, United States of America, Japan and Saudi Arabia.Transport infrastructure in African countries including South Africa is in poor conditions which causes ships in the harbours – which have insufficient infrastructure – to have to wait for a number f days before they can unload their goods . International nations who manufacture pharmaceutical goods for South Africa endure difficulties as they reach their capacity limits wasting a lot of time and slowing the supply chain.There are various challenges in South Africa and highlighted are challenges such as desert regions in the country, the high mountain ranges and rain forests in South Africa serve as challenges in the logistics supply and value chain of the country Pharmaceutical industries in perspective of complex networks in terms of manufacturers of pharmaceuticals, dispensers and distributors are rated as relatively well-developed and sufficient change has taken place from the challenges faced by the country. Challenges in the logistics perspectiveImporting goods into South Africa is made challenging because of the poor conditions the roads are that travelling is done on and another challenge is the South African ports and suppliers in terms of the distances between the two in various destinations northerly making it difficult to both drivers and transport equipment to reach their destination timely and effectively. Low standard facilities is what many of the countries border posts have and services offered are not done efficiently by officials because they do not possess the necessary skills required.With perspective of logistics fees the challenge of eliminating perversities in the calculation of logistics fees and according to PIASA the logistics fee issue remains unresolved as well as the dispensing fee on medicine. The low level/shortage of human resources is an additional concern within the pharmaceutical industry, Changes in the ordering patterns causes delivery windows to shorten. â€Å"Express logistics has always been indispensible in eliminating waste of time, money and products in the chain. † (M, Latif. Finished products and distribution manager – BE-Tabs) Therefore pharmaceutical companies need special handling and general cargo being segregated. Another challenge faced by the logistics perspective of the pharmaceutical industry is the uncertainty about the economy’s future pricing regulations which causes wholesalers to hold stock being increasingly reluctant, opting for less valued choices as well as for more frequent shipments, and in order to maintain efficiency and gather up resources to facilitate the peak of credit terms being extended means both manufacturer and service provider have to work closely together.In most pharmaceutical companies such as BE-Tabs the supply chain is kept functional to cater and meet the availability of final goods and affordability of those goods to meet expectations of the government and end-users. According to the pharmaceutical industry’s logistics it is a challenge to be overcome at all times to keep the cold chain intact for the many sensitive products in the supply chain, and just as important to maintain a viable and accurate information chain within the supply chain.